“We reverse-engineered the Blue Apron packages to see how they did it, including the frozen gel packs they included to keep the food fresh,” Cameron Manesh said. The cousins’ project is a timely example of the high-stakes challenges involved in the businesses of home food delivery and ready-to-eat meals spreading across the nation through businesses such as Blue Apron, Hello Fresh and Plated. Pey figures out the seafood end, while Cameron handles finance and administration. Within weeks, the cousins had launched an online business to ship the family’s products to blue-crab junkies and seafood-lovers across North America. “That’s when Pey had the lightbulb moment.” “He is used to paying $315 for blue crabs in West Virginia, so it’s cheaper for him to drive six hours, round-trip, for a bushel from us for $255,” said Cameron Manesh, whose family has run the seafood chain for 32 years. ![]() Cameron’s, which has about $20 million in gross revenue each year, sells raw and cooked seafood at 14 locations - 11 storefronts and three trucks - in the Baltimore-Washington-Philadelphia market. ![]() Last March, a crab-lover rolled up to one of his family-owned Cameron’s Seafood trucks in Hagerstown, Md., to buy a bushel of Maryland blue crabs. Cousins Cameron and Pey Manesh saw a new business in the eyes of a guy from West Virginia.
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